A “Private Will” that I can’t relate to

You must have seen this advertisement for Private, a brand of feminine hygiene products in the Middle East. Produced by Sanita in Lebanon.

When I hear Private and Sanita, an immediate association with Lebanon is made. In this advertisement, I can relate to 3 different passions: Private Moments, Private Love, Private Fulfillment but not Private Will.

Among all the sports we have access to and that a lot of people do… why was ice skating chosen? I don’t remember seeing any competitions nor regular shows in Lebanon.

As far as I’m concerned, I couldn’t click with this part and I’m pretty sure that Private Will could have been translated in a much better way; what about you?

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