Johnny Farah calls this…advertising

Johnny Farah calls this…advertising. What do you call it? Thanks to @HalaMoubarak for the pic. Update 1: Johnny Farah posted a public apology on He was sent a couple of Continue Reading →

The first dating seminar in Lebanon

Is this for real? -_- Men, apparently, this is for you. Here are the topics that will be covered during the seminar: The Basics of “Attraction”. How to develop a Continue Reading →

Happy Valentine’s day with Aishti

This is Aishti’s ad for Valentine. The disposition of lingerie in this particular way is creatively interesting yet prone to multiple interpretations. What do you think?

No Spinneys… No!

I can’t believe this is Spinneys’ advertisement for Valentine. My eyes hurt! I don’t know about you, but at first glance you might think it’s a Nescafé ad (due to Continue Reading →

A “Private Will” that I can’t relate to

You must have seen this advertisement for Private, a brand of feminine hygiene products in the Middle East. Produced by Sanita in Lebanon. When I hear Private and Sanita, an immediate Continue Reading →

The Lacoste blog advertising scam

Earlier this month, I received the below e-mail: I replied back inquiring more info to know what this was about. I soon got the below e-mail: The thing is that Continue Reading →

Blippar or the new advertising revolution

The advertising world is changing so rapidly that we barely have time to get acquainted with a technology that a new one comes up. After the QR code, meet  *drum-roll* Continue Reading →

Advertising: The case of Lebanon

This post was written in collaboration with beirutdriveby The relationship between advertising and the Lebanese population seems to be a very experimental stage. In fact it is amazing how the big Continue Reading →

Mentioned in Communicate (December 2011)

My post “Advertising differently in Lebanon: It’s possible!” was mentioned in Communicate (December 2011). It was a nice surprise; Thank you! “Could it be that Lebanon’s advertising industry has stopped Continue Reading →

My misadventure at Aïshti, CityMall, Lebanon

Today, while I was waiting for the coloring product on my hair to work its magic, I grabbed one of those magazines that are usually available at the hairdresser’s. It Continue Reading →