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It starts with harmless girls’ accessories.

From dinner

to bed.

At work

when presenting yourself to colleagues

or during happy hour.

On vacations

and funerals.

yet!

 

On my way to work, I came across this ad. From a marketing point of view, it looks different from what we are used to and it is sending a direct message to BlackBerry (Couldn’t they just have sent an e-mail to BlackBerry instead of a mass billboard ad with all the people in the country in CC?) but from an ethical perspective, I am not sure how naming your competition makes you better than them or more desired/wanted or even if it is legal… (Many countries do not allow companies to name other companies in their ads.) Now, I know that Nokia trying everything to level Blackberry…It’s written on the billboards! So what is it going to be? Nokia or BlackBerry? 

David Trott’s opinion on the subject on BrandRepublic : Whatever you do, don’t mention the name