On my way to work, I came across this ad. From a marketing point of view, it looks different from what we are used to and it is sending a direct message to BlackBerry (Couldn’t they just have sent an e-mail to BlackBerry instead of a mass billboard ad with all the people in the country in CC?) but from an ethical perspective, I am not sure how naming your competition makes you better than them or more desired/wanted or even if it is legal… (Many countries do not allow companies to name other companies in their ads.) Now, I know that Nokia trying everything to level Blackberry…It’s written on the billboards! So what is it going to be? Nokia or BlackBerry?