Mentioned in Communicate (September 2011)

My post “Lebanon and the loyalty programs craze” was mentioned in Communicate (September 2011). Thank you!

It says the following: “Rita observes that Lebanon has been seized by a loyalty card craze recently. So she asks questions, usually the right ones, such as why cashiers usually wait for the customer to make his or her purchase before asking if he or she has a loyalty card.”

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