Why is Smirnoff a great company?

In 14 April 2010, I got an email from Smirnoff announcing me as their competition winner. A day I won’t forget. They tried to fly me to Canada, but it did not work…A few months later, they tried to fly me to London, but it did not work either. (More about this here: My misfortune with Smirnoff)

For a while, I thought I was unlucky! It is so frustrating to win something that you can’t claim for a reason or another especially a big prize like attending the Smirnoff Nightlife Exchange Project event in a country you have never visited before.

After the second failed attempt, I had lost all hope. And then, on August 26, I get an email saying: ” I just wanted to send you a quick note to let you know that Smirnoff have not forgotten about you!“. They were actually looking into an alternative prize for me.

“Smirnoff have not forgotten about you! 

I’m flying to the USA all the way from Lebanon to be there: the New York edition – Smirnoff Nightlife Exchange Project! This time it worked! They could have said: “Sorry, there is nothing more we can do.” But, they didn’t! I am amazed that there is a company like that. I am amazed that they kept following up with me for 6 months! I am amazed for the perseverance they showed and how nice they were all the way. I am AMAZED! RESPECT! Rare are the companies who would treat competition winners like that. Some companies even mistreat their own loyal customers!

So many companies could learn from Smirnoff. They are a great and I couldn’t think any less of them. They really went for the “extra mile”!

I have 3 companies to thank:


It happened to me; it could happen to you too!! Just keep up with Smirnoff’s news and updates wherever you are and you never know, you might be next!

So what’s up for the New York edition of Smirnoff Nightlife Project? I did some research and this is a part of an article I found on marketwire.com:

Superstar Lineup for Smirnoff Nightlife Exchange ProjectTMWith CSS, Mixhell Versus SNAP!, Junior Jack & Kid Creme, Alex Gaudino and More

World’s No. 1 Vodka Teams With Major Global Talent to Celebrate World’s Most Original Nightlife

NEW YORK, NY–(Marketwire – Sep 8, 2011)

Today, The Smirnoff Co. announces the talent for the Smirnoff Nightlife Exchange Project™ including Madonna, who is partnering with Smirnoff to hold a global dance competition, and CSS, Mixhell versus SNAP!, Junior Jack & Kid Creme, Alex Gaudino and more set to take the global stage on 12th November 2011. This one-of-a-kind worldwide event will see 50 countries celebrate the best of global nightlife with some swapping unique nightlife from their country with another. Smirnoff can now also reveal that Madonna will attend the New York celebration to help handpick the overall global winner of a dance competition alongside two of her favorite choreographers Rich + Tone. Madonna teamed up with the Smirnoff Nightlife Exchange Project to find the best dancer to join her official dance crew. Fans around the world can win tickets to the New York finale and find out more information about their nearest event via www.facebook.com/smirnoff.

Nightlife fans who win a ticket to one of the global experiences on 12th November will enjoy never before seen collaborations from some of the World’s biggest artists and DJs. In Australia, which is swapping nightlife with Italy, Alex Gaudino and house DJs Junior Jack & Kid Creme are set to perform while Aussie group Nervo, who just came off of the Britney Spears tour, and Bang Gang Deejays will set Italy’s stage a blaze. Additional talent includes an exclusive collaboration with Brazil’s own Mixhell versus SNAP!, Electro-rockers CSS and DJ Edgar & Daniel Haaksman who will perform at the German Smirnoff Nightlife Exchange Project event, Does It Offend You Yeah? in Mexico and AGILE, amongst others.

“This year’s Nightlife Exchange Project is triple the size of last year’s, has bigger global names and more local original ideas,” said Simon Burch, Global Brand Director for The Smirnoff Co. “We’re going to enjoy it with our fans. We are inviting our Facebook fans to share with us what truly makes one-of-a-kind nightlife experiences so we can create them on 12th November.”

As the number one spirits community on Facebook, Smirnoff is inviting nightlife fans to share their ideas and suggestions on the most original aspects of nightlife in their country. Fans with the most original ideas may win an invite to the Smirnoff Nightlife Exchange Project in their city or abroad. Nearly 10,000 ideas have been submitted thus far including local cocktails recipes, new dance styles, types of music and city fashion trends. With the audacious goal of helping 10 million people discover, share and swap unique nightlife, teams are already gearing up for larger than life events worldwide.

As well as submitting ideas on what makes their country’s nightlife special, fans can enter an online dance competition. Finalists will compete in front of Madonna for the winning spot. The winner may get the opportunity to join Madonnna’s dance crew. For entry information* and to win the chance to be there, visit www.facebook.com/smirnoff orwww.facebook.com/madonna.

The Smirnoff Co. believes in careful consumption and responsible nightlife behavior.”

 I’m so excited!!!

One thought on “Why is Smirnoff a great company?

  1. hello, after the big success in our first event and got over 1200 persons we
    are going to throw bigger and better event with the best djs of lebanon
    featuring ziad ghosn ( resident dj of bo18) ednray (risdent djs at nrj) ramy
    b and rawad nakad !! senior graduates from different schools will be selling
    tickets for this event in order to raise money for their own proms !! We are
    expecting a larger number this time(1500 person).This event is a fundraiser
    for different highschools so we are requesting sponsorship !
    Let us know asap if you accept or not , please contact me on this number
    71713836 or by email as soon as u can

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