Mentioned in Communicate (December 2011)

My post “Advertising differently in Lebanon: It’s possible!” was mentioned in Communicate (December 2011). It was a nice surprise; Thank you!

“Could it be that Lebanon’s advertising industry has stopped using and abusing sex? At least Rita from thinks so. “100% made in Lebanon advertisements  with Lebanese people we can connect to and identify with and an actual concept”, says the blogger in (couldn’t-read-the-word-here) to recent campaigns in the country. Here’s hoping.”

No, the advertising industry did not stop using and abusing sex, but some companies decided to explore a different path: HUMOR! And, in my opinion, this one works!

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