Did you notice the ads on the streets where objects are written in 3 different Arabic words? Although some say it was inspired from HSBC, I like idea of putting the richness or our Arabic vocabulary out there.
The TV advertisements though are another story:
They are the Lebanese kind of funny but would you really associate them to a bank? In these videos, Jammal Trust Bank is definitely breaking the image of “serious”, “corporate”and all the synonyms you would associate to the word “Bank”.
It’s seems that it’s actually a trend now, banks want to convene a more humane approach; that they are “accessible” to all the population with no distinction and that they are there to “listen”, “communicate”, “understand” etc…
What do you think?
PS: Did anyone notice the number of duplicates for each video on their YouTube channel? Same video uploaded with different titles… What is that all about?